Hair & Makeup

The Best Mascaras And Application Hacks, Recommended By Team NET-A-PORTER

For many people, mascara is arguably the most important item in their makeup bag, which is why we’ve rounded up the best formulas and top tips for luscious lashes

Beauty

Alice Casely-Hayford, content director

“I love a fluttery look with an emphasis on the outer corners to create a feline shape and accentuate my almond eyes. I apply my mascara mostly on the corner lashes and love a formula that holds a curl and adds a lift. I don’t like clumpy, spidery lashes but do like length, so I am constantly on a quest to find the winning combo. As someone who prefers a natural look, I often wear brown mascara and tend to avoid my bottom lashes.”

Malena Harbers, beauty editor

“I like dramatic, voluminous black lashes, as I don’t wear much other eye makeup on a daily basis. I have long lashes but they’re super-straight, so the only way to make them hold a curl is to use the Hourglass Eyelash Curler first and then apply many coats of waterproof mascara to set the shape. If, like me, you have straight lashes, a waterproof or water-resistant mascara is key, because the formula tends to be quick-drying, which means you can set added curl in place before lashes drop – a setback with using more pliable, non-waterproof formulas.”

Gillian Brett, head of fashion content

“If I have an event or a vacation coming up, I’ll start using a lash serum the month before and then go for an LVL [length, volume, lift] treatment about a week beforehand. With the length and curl in order, all I need is a great volumizing mascara to mimic the look of false lashes without the hassle of application and removal. I have very fair lashes, so even with the tint from the lash lift, I still like to add an ultra-black mascara for definition.”

Olive Wakefield, senior entertainment editor

“I wouldn’t even dream of applying mascara without curling my eyelashes first. For extra-fluttery lashes that will survive all the feels, I start by holding my trusty Kevyn Aucoin curlers under the hairdryer for about 10 seconds. I like my eyelashes feathery, so I’ll use a curved mascara wand with fine bristles, such as Charlotte Tilbury’s Exagger-Eyes in a deep black shade – and no less than three layers.”

Katie Berrington, senior editor

“While my teenage years and early twenties were spent wearing thick coats of jet-black mascara (whether I was in a university lecture or on a night out), swapping mascara shades is now one of the quickest steps in changing my makeup from day to night. For a more pared-back look during the day, I find a deep brown gives a fresher, more subtle lift. And then in the evenings, I prefer a glossy black for amped-up impact – Charlotte Tilbury’s Pillow Talk Push Up Lashes Mascara is a favorite. For a really special occasion, some individual false lashes (ideally applied by an expert) beneath a couple of coats of mascara and a lick of eyeliner give the volume I want for an extra flourish.”

Roxy Kavousi-Walker, sub-editor

“I have long eyelashes – you might think that means I don’t need mascara, but without support, they’re quite straight and don’t really frame my eyes. My Shu Uemura eyelash curler and a mascara do the heavy lifting – quite literally. To create a natural-looking curl, I don’t bother heating the curler and I don’t go too close to the lash line either. As for the mascara, thick brushes offer more control – I wipe excess formula on the side of the tube if I want a lighter look for daytime. My top application tip is to wiggle the wand side to side, as if I’m sawing, as I apply from root to tip – it creates wide-eyed definition.”

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