The beauty game changers: ‘Clean’ makeup

It’s time to forget what you think you know about natural makeup (too-sheer formulas and neutral shades), and discover rich, longer-lasting pigments from the ‘queens of clean’, that deliver incredible color and are good for your skin.

LA-based brand Rituel de Fille (created by three sisters, two of whom are makeup artists) has proved that you don’t need to compromise when it comes to ‘clean’. Every product is made with potent, naturally-derived ingredients such as mica (a crystal that grinds into an ultra-pretty shimmer powder), and black oxide (used by ancient Egyptians for an intense jet-black eyeliner). Our favorite is the Enchanted Lip Sheer: a velvety hybrid of a balm and lipstick that has a translucent but vibrant color, making it a pretty everyday lip option.

Kjaer Weis’ smooth formulas are certified organic. Best of all is the refillable cream-foundation compact that you can customize to whatever finish you want. Wear one layer for a sheer daytime look, use as a concealer or build it up to velvety-matte, full coverage.

Makeup artist Rose-Marie Swift has worked with everyone from Gisele to Sofia Coppola, earning a loyal A-list fanbase of her good-for-you makeup line RMS Beauty, which doesn’t compromise on strong, beautiful color. Certified organic, raw, virgin coconut oil is the star ingredient in every product, including the cult-status Living Luminizer, AKA an incredibly natural-looking skin strober. Apply it to your cheekbones, blend over eyelids as an eye gloss, and even wear it as a lip gloss.