Step Into Summer With Alémais

Few labels can invoke a sense of sartorial summer escapism quite like Alémais. The Australian brand is inspired by the dopamine-inducing blue Sydney skies that, in turn, manifest in the clothing. This is warm-weather dressing imbued with a natural ease, with soft silhouettes designed to effortlessly take you from first light to final toast.

Founded by Lesleigh Jermanus in 2020, Alémais is a love letter to long, hot days and that fearless sense of discovery found in travel. “At the heart is this spirit of adventure,” says Jermanus, who transforms art illustrations into the signature prints that Alémais is now renowned for. Each piece is like a wearable work of art, whether it’s a silk tunic decorated with whimsical sea creatures or a shirt patterned with flora and fauna. “During the design process, I start with an artwork or a color I feel drawn to,” says Jermanus, who was inspired by Greco-Roman motifs and nature’s grottos around the world for spring/summer .

With the campaign shot on the island of Mallorca, the mood-boosting collection is guaranteed to make every day feel brighter. “Our collections are designed to celebrate,” says Jermanus, who favors silhouettes that are free-spirited and floaty but with a tailored spin that renders them entirely modern. The prints, which this season include ethereal jellyfish, are “playful and full of life,” she continues. Mixing rich jewel tones with muted hues inspired by sun-bleached shores, Alémais’ pieces are ideal for wearing to summer weddings with a pair of heels or with flat sandals for garden parties.

It’s this effortless mindset that Jermanus understands women want from their wardrobes. Alémais offers clothing that is versatile and can take its women from sunrise to sunset, and season to season. “We’re looking for quality, longevity and storytelling – clothing that feels unique, holds meaning and sparks joy. Self-expression is so important,” she says. “Women want the opportunity to share the best version of themselves and want to feel confident and empowered to take on the world.”

Jermanus draws reference from shared moments of “spontaneous joy – good food, great company, stories of travel, music and connection,” she says. And the clothing works perfectly for relaxed evenings filled with laughter, whether on vacation or simply dining al fresco with friends. It manifests in joyful colors that are “good for our soul,” she says – just like quality time spent with loved ones.

The clothes are made with similar artistry, connectivity and mindfulness. Traditional craftsmanship techniques preserve time-honored skills such as water-color artworks or delicate embroideries, stitched by artisans in India, China, Kenya and beyond. This approach is complemented by a contemporary vision and a commitment to planetary health. Alémais’ commitment to responsible sourcing and environmental accountability has resulted in the planting of over 600,000 trees, in addition to the prevention of 1,033 tonnes of Co2 emissions through 46 verified carbon avoidance projects. Alémais “creates pieces that transcend time and place”, says Jermanus.

No matter your location, there’s an Alémais piece to suit. “It is garments to carry us through our everyday lives,” she says. “Living in coastal Sydney means waking up with the sun, enjoying a morning swim and a latte. I don’t take this ritual for granted.” Alémais is designed to “offer that sense of discovery to getting dressed and bring a little bit of magic to the process.”

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