6 Skincare Trends Of 2025 That Will Transform Your Regimen Forever
From an emphasis on resilient, cared-for complexions to the new ‘skinimalism’ and a formula that targets every eye concern, these are the buzziest skincare innovations raising the beauty bar in 2025
While the worlds of skincare and wellness have ultimately merged over the past year (think lymphatic drainage using gua sha, a mindful massage while you cleanse, and more emphasis on stress-free routines), our appetite for the most innovative ingredients, transformative formulas and in-office treatments sees no signs of abating. So, whether you prefer a multitasking approach to your skincare kit or go all-in for high-tech treatments, these are the six skincare trends that will get you glowing for good.
Skin resilience reigns supreme
“For 2025, the big buzz is around nurturing skin resilience,” says London-based aesthetic doctor Sophie Shotter. “Instead of aggressive actives, there’s a growing focus on strengthening the skin barrier, microbiome health and cellular longevity.” To lean into the trend, she suggests incorporating postbiotics into your routine. “Beyond probiotics, postbiotics, such as lactobacillus ferment, can help calm inflammation and strengthen the skin’s natural defenses,” says Shotter. Opt for stress-proofing skincare ingredients such as glycoin and trehalose (“they help the skin withstand environmental stressors and dehydration,” she adds), ceramides and peptides (next-generation peptides boost collagen production without irritation), antioxidant powerhouses (think phloretin and ferulic acid combinations) and topical melatonin (available without a prescription in the US), which is gaining traction for its antioxidant and anti-inflammatory properties, plus its ability to support overnight skin repair. Our new-season product pick for championing skin resilience? Dr. Barbara Sturm’s new Ceramide Drops Face Oil, which specifically targets skin strength. It is wonderfully fast-absorbing, so you can use it alone or added to your moisturizer for extra hydration, radiance and softness.
Exosomes 2.0
Originally studied for their therapeutic potential in regenerative medicine, exosomes – micro-messengers within your skin – have found their way into aesthetic clinics and on to our bathroom shelves. Expect to see even more exosome-laden products and treatments this year. “I’ve been researching exosomes for more than 20 years,” says Dr. Barbara Sturm, who describes them as “membrane-bound spheres found within cells that contain a complex variety of ingredients, including proteins, lipids and genomic DNA.” According to Dr. Sturm, they are key mediators in cell-to-cell communication and have been shown to play pivotal roles in reducing inflammation and encouraging skin regeneration for a healthy, youthful-looking complexion. While the use of human-derived exosomes in products is controversial (and illegal in many countries), Dr. Sturm uses lab-synthesized versions in her excellent Exoso-Metic Face and Eye Serums, to deliver powerful anti-inflammatory and rejuvenating results. “As we age, the concentration of circulating exosomes declines and our skin structure becomes disordered and ‘untidy’, resulting in unevenness and wrinkles. Replacing exosomes is not only an effective anti-aging treatment, it’s the future of skincare.”
Not to be missed is the newest injectable exosome treatment for powerful skin-rejuvenating results (it also works wonders on hair loss, scars and stretch marks). Aesthetic doctor Barbara Kubicka offers this new generation of exosome technology, called Exosome Rich Plasma treatment, at her clinic in London’s Belgravia. She describes it as next-level PRP [platelet-rich plasma], where a sample of your own blood is spun and purified to release billions of growth factors and exosomes from your own cells, which are then injected back into your face. Only one treatment is needed to see results, but you can repeat the treatment after three months for further skin tightening and lifting. And, as you’re using your own blood, it’s safe for all skin types and concerns, with very little downtime.
Simplified routines return
According to trend-forecasting agency Mintel, we’re now working smarter, not harder, when it comes to our beauty routines. We’ve reached a collective ‘peak fatigue’ after years of multi-step routines, likely caused by product overload and overuse. “While the multi-step routine can have significant benefits to the look and health of the skin, it also has the potential to cause irritation and reactivity, as many more active ingredients are being used,” says consultant dermatologist Dr. Alexis Granite. “Perioral dermatitis definitely appears to be on the rise, and I see a lot of patients with sensitized skin, too.”
Instead of layering multiple products and ingredients, consider switching to a handful of multitasking products that pair ingredients specifically formulated to work together. We love MZ Skin’s Cleanse & Clarify, a hardworking cleanser, face mask and exfoliator, for an easy glow in one fell swoop. Equally as efficient is Supergoop’s Protec(tint) Daily Skin Tint SPF 50, a combination of chemical and mineral sun filters that doubles as a seamless tinted moisturizer thanks to its medium-coverage tint, which comes in 14 shades.
Even better bodycare
The past few years have seen bodycare products laced with the same collagen-stimulating, skin-smoothing and regenerating actives that can be found in our face products – and the trend is set to carry through 2025 and beyond. Derm-created bodycare brand Joonbyrd’s sensorial products deliver both on results and the feel-good factor, while Jo Malone London’s new Care range – a set of six formulas ranging from oils to balms and in-shower cream-gel hybrids – lean into the barrier-repairing, soothing, coddling bodycare trend. Whichever products you choose, the new way to apply them is by layering serums, creams and oils as you do on your face.
In-office body treatments have also gone the way of our faces – think lifting, smoothing and tightening, especially on those hard-to-target areas that even sessions in the gym won’t touch (crepey knees and loose stomach skin, for instance). In her clinic, renowned body expert Dr. Galyna Selezneva says the trend for treating our bodies as we do our faces is here to stay. “My signature approach is a full-body ‘turn-back-the-clock’ treatment with Sylfirm X [a radiofrequency microneedling device],” says Selezneva. “My technique of skin microdosing uses low levels of radiofrequency and tiny shallow needle punctures to create repair mechanisms and collagen stimulation. Sylfirm X also tricks your skin into thinking and acting younger by shortening skin cell cycle and regenerating itself.” It can be used all over the body (and face) including on crepey knees. It only treats the surface of the skin, so there’s no fat loss and, many testers agree, it’s far less painful than many classic radiofrequency-based treatments out there.
The eyes have it
Polynucleotides were a big buzzword in 2024 thanks to their exceptional ability to smooth and plump out fine lines around the eyes, and the focus on this hard-to-treat area is still going strong. “Consumers have finally started to understand the importance and necessity for eye creams and that different eye concerns require different active ingredients,” says leading oculoplastic surgeon Dr. Maryam Zamani. “We need specific eye formulations because the skin around the eyes is complicated – it does not have the same oil glands as the rest of the face, compounded by the thousands of blinks and muscle activity, meaning that area is more prone to wrinkles and dehydration.” Her MZ Skin Microtox Tightening Eye Serum in particular uses a special fruit extract to mimic the smoothing effect of Botox, paired with lightweight hydrators, peptides and a brightening complex to reduce dark circles. “It has a roll-on applicator for the added benefit of improved circulation and lymphatic drainage to reduce puffiness – it’s truly my holy grail of eye serums,” says Zamani.
Welcome to generation regeneration
Our fascination with the longevity movement and the latest ways we can cheat time is a craze set to continue well into 2025 and beyond. From a wellness perspective, the NAD+ IV infusions (NAD is a coenzyme that effectively recharges our cells batteries) found at medical spas such as the Lanserhof and through the London-based mobile health concierge service Optimise Health, have propelled pro-aging into the wellness stratosphere. When it comes to aging and tweakments, the goal is overall skin health, rather than a particular aesthetic to aspire to. Treatments that focus on the body’s regenerative abilities to repair and rejuvenate itself are taking over from more invasive options. Take Sofwave, for instance, which draws on ultrasound to stimulate new collagen, or EmFace, which uses HIFES facial-muscle stimulation to lift and rejuvenate. “Patients continue to embrace a softer, more natural look,” says Dr. Granite. “It’s more about accepting the changes that come with age and making small subtle tweaks to boost confidence, rather than chasing every line or wrinkle. For instance, skin boosters Profhilo, Ameela, and Volite [used to hydrate not ‘fill’ skin] continue to be very popular as they improve the look and quality of the skin without changing the shape of the face or contours. Moxi, a gentle laser for more radiant, smoother skin resonates with my patients and exosomes are a popular treatment this year.” For pre- and post-treatment care, integrated skincare is equally important – using high-quality, science-based skincare products really can visibly boost your results.
DISCOVER MORE
The people featured in this story are not associated with NET-A-PORTER and do not endorse it or the products shown