The Working Wardrobe: Julie Pelipas
After championing the topic of sustainability as fashion director of Vogue Ukraine, JULIE PELIPAS made the leap from tastemaker to changemaker in a bid to show women everywhere the magic of upcycling with her own clothing brand, Bettter. Here, the visionary delves into a lifelong tailoring obsession with FRANCINE HEATH and shares her intuitive rules for adding value and meaning to high-quality clothes
A self-described product of Ukraine’s second-hand fashion culture, Julie Pelipas has always possessed a gift for rescuing unused, unloved clothes and turning them into something extra-special. Crediting her savvy sewing skills to DNA – Pelipas’s mother, grandmother and great-grandmother were all professional garment-makers – she grew up amid the whirring buzz of sewing machines, and made outfits for her dolls before discovering one of her grandfather’s suits from the Soviet Union era. “I upcycled these huge pants – which were in a really nice, thick fabric – into a wide-leg pair for myself,” she recalls, fondly. “It was the first time I felt unique. I was a shy kid who often got bullied for being so tall, and these pants made me feel empowered.”
It wasn’t just treasures from her grandfather’s closet that fueled her love of men’s tailoring: Giorgio Armani’s gentlemanly style and old Calvin Klein editorials inspired her, too. “My dream was to bring this style into a woman’s world in a way that looked and felt fantastic,” Pelipas explains. Fast-forward to her time at Harper’s Bazaar Ukraine and Vogue Ukraine, when street-style photographers rushed to capture her always-covetable Fashion Week looks, leaving online sleuths frantically trying to find out – with little success – where they could buy her sensational tailoring. “The majority of the suits I’m wearing in those photos were upcycled vintage ones that people mistakenly thought were Celine,” she reveals, adding that it took only a simple readjustment of a pre-owned men’s suit to create the viral pants with ‘elephant ears’. The excess fabric was cleverly pinched each side of the waistband to reimagine the shape and volume of equestrian jodhpurs through a more contemporary, structural lens.
Regardless of the hype, the most important takeaway for Pelipas was the feeling of absolute comfort she found from wearing her reworked menswear – something she is replicating with her upcycling brand Bettter, which is new to NET-A-PORTER this month. The extra ‘t’ in Bettter is there because it resembles a plus sign, reflecting the idea of adding value and meaning to high-quality clothes. “There are rumors swirling that Bettter has three ‘t’s because of a typo that we ended up liking, which is funny but not true,” says the founder and creative director. “At Bettter, we take what was considered deadstock and give it a new life through redesign. It would have been so simple to keep the word better as it is, so I decided to upcycle it with an extra ‘t’.”
Part of our consciously crafted NET SUSTAIN edit, Bettter’s blazers, summer coats, pleated pants, reconstructed jeans and oversized shirts all qualify for Designed for Circularity, and engineer transparency with ‘Bettter passports’ that detail sourcing and production information along with fiber breakdowns. “The partnership with NET-A-PORTER is a big milestone for us, because it shows that we can get together and find a way to collaborate. I’m proud to bring upcycling to the level where it’s possible and scalable,” says Pelipas.
Though it may seem like Pelipas’s signature sense of style has always been cut and dried, she admits that it took some time to define her look and determine how fashion could best serve her. “I had so many eras of trying out different things, including a raver era and sporty era,” she admits, noting that she felt at her most uncomfortable when trying on trends during her time at Vogue. “I was literally counting down the minutes until I could put my personal uniform back on,” she says. Now assured and confident in everything she wears, Pelipas shares her tips for building a practical yet fashionable wardrobe, and explains why viewing clothes as memories will bring you even more pleasure.
Think proportionally
“In order to start defining your own unique sense of style, having an honest meeting with yourself is the most important first step before looking to Pinterest boards or Instagram stars for inspiration. Analyze – very precisely – the metrics and the parameters of your body and understand what works best for you proportionally. It could be something oversized or slim-fitting; more volume on top and less on the bottom, or the opposite. This composition should be figured out before you jump into any other kind of research, as it will bring the most fundamental feeling of comfort. I believe that, once you have that down, there is still so much potential to play around within that space.”
“I try to build up a wardrobe of ‘icons’ with memories behind them and, because they are all items that I truly love, I never mind wearing the same things many times over
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Fill your wardrobe with emotion
“When memories are attached to our clothes, our wardrobes become a collection of emotions – I like to think that Bettter’s garments function as an emotional membrane. Let’s say you once had a beautiful date in a beautiful dress – that dress will always be linked to that beautiful memory, and the same goes for a suit or something as simple as the coziness of a cashmere sweater. I try to build up a wardrobe of ‘icons’ with memories behind them and, because they are all items that I truly love, I never mind wearing the same things many times over.”
Value clothes, not trends
“I try to educate my kids on how to care for their clothes and not to treat them as something disposable. I don’t educate them in terms of trends or how to dress because I want them to have freedom. My daughter is now in her hippy era and it’s so nice to see how she’s playing around, whilst my son sometimes wants to look like a frog in all-green, which makes me laugh. When I was looking through my wardrobe recently, I discovered a beautiful white Prada dress with big sequins that glisten like water. I presented it to my daughter, who is already very tall at 13, and told her how special it was – it’s a showpiece from a very old collection by Miuccia and probably deserves to be in some kind of archive or museum. When my daughter wore it, she looked so fantastic and happy – it was the first moment ever where I encountered the joy of seeing something like that on her.”
Narrow down your muses
“The most profound influence on my style is my grandmother. Even when gardening, she somehow managed to always look elegant and gorgeous. We had a farm and whenever she was feeding the chickens or ducks, she would be wearing blouses, tidy knitwear and skirts – never pants. The skirts were done out of suit fabrics so they would be slightly masculine and always practical. My mother was also very influential to me but in the opposite way. She was a fatale woman: blonde with red nails, always bright and very sexy – I appreciate that look and replicated it so many times at Vogue Ukraine for cover stories and editorials, but I never applied it to myself. Fran Lebowitz also inspires me because her style comes from her attitude and intellect, and the same goes for Marlene Dietrich. I also loved how Pina Bausch would always have such a natural look while rehearsing that seemed very comfortable and true to herself.”
Don’t underestimate tops
“For day-to-night dressing, I would just change from a T-shirt under my suit to a minimal corset. Tops are a wardrobe essential – once you own around three to five perfect suits, the right blouses and shirts will help to really maximize their wear and bring a whole new story to your look. Switching up bags and shoes can also help you to wear the same suit for three days in a row, but I must admit that I’m not a great shoe lover. I'm so tall I feel like my choice is limited – let's just say that sneakers and ballet slippers are my constant friends!”
Know your true colors
“I’m really against impulsive buys where you decide that maybe one day you will wear a bright-yellow suit. Sure, we all try out different shades from time to time, but we tend to always go back to colors we know. Most of the time, you will find me wearing black, but catch me after a wellness retreat or a yoga session and those are the moments when I always feel like I need to be in white. My other default colors are gray and brown – sometimes a combination of the two. I can be very shy, and gray has the power to make me feel invisible when I want to be.”
“Modern jewelry designers are doing amazing work, but my heart lies with vintage jewelry… I put on my favorite black dress or my black Bettter suit, then add a pair of art-deco earrings to make me feel fantastic
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Do the bright thing
“My signature colors might be neutral, but I do love adding little details of green into my outfits. Green is a color of hope and life for me, so when I’m feeling a little gloomy or inside myself, I will put on some emerald jewelry or add an element of green to keep the shade in my surroundings. There was a moment for orange before I turned to green, and another for pink because I think it looks cool when you inject one bright color into a minimalist palette. Next season, for the first time in my life, it might be red. It will only be in terms of details, rather than wearing full color, though, because that’s just not my style.”
Embrace transformative jewelry
“Modern jewelry designers are doing amazing work, but my heart lies with vintage jewelry. If I have an important event to go to but I’m in a bad mood or don’t have much energy, I will put on my favorite black dress or my black Bettter suit that’s very classic, then add a pair of art-deco earrings to make me feel fantastic. It’s a major styling rule for me and it’s one that never leaves me feeling overdressed.”