The 9 Best Beauty Products To Try In 2025

With exosomes still holding court as the beauty buzzword to know (found within our cells, studies have shown they’re key for skin regeneration), this lightweight Face Serum from Dr. Barbara Sturm really does boost skin’s bounce and plumpness when used daily. Pair it with the Eye Serum for even more pronounced softness around those hard-to-target crow’s feet.

Ideal for topping off your night-time skincare routine, this rich, creamy face mask does its best work when applied as the final step to seal in all the goodness of what’s been applied underneath, while soothing, rebalancing and lifting for a smoother skin finish in the morning. Like all of Augustinus Bader’s cult skincare heroes, this luxurious formula banks on the skin-regenerating TFC8-technology that made it so famous (and a staple in any A-lister’s bathroom cabinet), with added antioxidants, hydrators and brighteners.

Most vitamin-C serums contain up to 20% of the antioxidant ingredient, but this silky gel-oil formula from makeup pro Gucci Westman has a whopping 100% (as THD ascorbate, a gentle form of vitamin C), which stays stable and effective until the last pump. Once applied to skin, it’s transformed into pure ascorbic acid – the gold standard for visible results – which brightens and evens skin tone (it’s great for topping up between pigmentation-busting IPL treatments), while firming and plumping up skin over time. Better yet, this all comes without any irritation, even when I tried it on my reactive-prone skin.

If you’re a fan of Charlotte Tilbury’s famous Hollywood Flawless Filter Foundation, then you’ll love this ultra-lightweight foundation stick, too. Infused with hyaluronic acid and vitamin E, it has a hydrating balm-like texture that glides over and melts into skin, creating a filter-like finish similar to the one you get from the original cult foundation. While the formula is buildable, you won’t get more than sheer to light coverage, but you will get an impeccable glow. I apply one sweep straight from the stick, on my chin, nose, cheeks and forehead, and then blend it all together with my hands for the most natural effect.

These gorgeously glossy lip balms offer all the volumizing, plumping and hydrating goodness from peptides, ceramides and long-chain hyaluronic acid found in U Beauty’s original Lip Plasma, but with an added hit of sheer, glossy, natural-looking color. All three shades – Bellini (a universally flattering coral), Cassis (a rich plum) and Fawn (a warm beige) – also feature gentle skin-sloughers in the formula to whisk away any flakes or dryness, and, when applied often, offer much-needed relief for dry, chapped lips, too.

The average sun cream does the job to protect skin from UV rays, but oculoplastic surgeon Dr. Maryam Zamani’s new high-factor SPF50 is a standout formula. First, it’s skincare-grade, with multiple weights of hyaluronic acid (to target all layers of the skin), niacinamide and panthenol to hydrate, protect and boost the skin barrier. What’s more, it feels featherweight when applied, sinks in instantly (great as a makeup base) and doesn’t leave a hint of a white cast behind.

Featuring three modes to help smooth fine lines and wrinkles, tackle bacteria and breakouts, and target pigmentation, this LED face mask from Hollywood’s beloved facialist Shani Darden boasts FDA-cleared technology in the form of red light, near-infrared light and blue light. What’s more, it has a dedicated neck piece so you can address your entire complexion and neck in one go – no wonder it’s a bestseller already.

Face mists are ideal for a quick skin refresh and delivering a blast of on-the-go hydration, and 111Skin’s All-Day Radiance Face Mist is one formula that does this with aplomb. The ultra-fine mist is ideal for setting makeup and dialing up dewiness over the course of the day. Plus, the combination of Damascus rose water and a multi-peptide blend delivers intense hydration and a more plumped-up skin finish. There are also prebiotics included in the mix to balance your skin’s microbiome. You can also use it to set and refresh makeup, and it’s a dream for rehydrating skin mid-flight, too.

This trio from Auteur (in recyclable and refillable glass bottles) features the brand’s most-coveted skin transformers. Use the Definitive Enzyme Cleanser – a travel-friendly powder format – in the morning for an instantly brighter, polished canvas (thanks to anti-inflammatory ectoin and gentle AHAs), followed by the Definitive Hyaluron Activator to calm, plump and thoroughly hydrate skin. Finish in the evening with the Definitive Retinol Renewal serum – a true powerhouse serum for skin cell turnover due to bakuchiol (a natural retinol), paired with lactic and glycolic acids.

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