The world of...

Boucheron

The first contemporary jeweler on Paris’ Place Vendôme

The world of...

Boucheron

The first contemporary jeweler on Paris’ Place Vendôme

The world of...

Boucheron

The first contemporary jeweler on Paris’ Place Vendôme

Founded in 1858 by Frédéric Boucheron, this fine jewelry maison quickly earned a name for itself thanks to its classically elegant designs with a playful twist. Today, the City of Lights remains a great source of inspiration for the brand today and continues to guide its creations.

Beyond its unique, unconventional take on shapes and gems, Boucheron is known for its graphic, layered ‘Quatre’ ring, with each band representing one of the maison’s codes – decadence, sensuality and innovation.

Spotlight on: Serpent Bohème

This captivating collection symbolizes infinity and a protective spirit with Boucheron’s iconic serpent design, which represents eternity. Be charmed by elegant wraparound shapes enhanced with pavé diamonds and intricate scale-like designs – your free-spirited, forever piece is here.


The Extra Special World of High Fine Jewellery

Hello, haute joaillerie – the fine jewelery equivalent of haute couture

The Rules of Fine Jewels

From how to maximize a diamond's sparkle to what's behind the 'last on, first off' rule, here's where to elevate your jewelery IQ